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<title>Ultrasparky</title>
<link>http://ultrasparky.org/</link>
<description>Your primary source for all things Sparky</description>
<copyright>Copyright 2019</copyright>
<lastBuildDate>Fri, 14 Dec 2018 14:46:45 -0500</lastBuildDate>
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<title>Beyond Type</title>
<description><![CDATA[<p><strong>I was in Hamburg</strong> last month at the kind invitation of the <a href="https://www.peter-schmidt-group.de/en">Peter Schmidt Group</a>, who asked me to speak at their <a href="https://www.beyondtype.de">Beyond Type</a> event. Despite the jet lag, I managed to speak in full sentences about the future of typography as I see it.</p>

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/303609204" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>
]]></description>
<link>http://ultrasparky.org/archives/2018/12/beyond_type.html</link>
<guid>http://ultrasparky.org/archives/2018/12/beyond_type.html</guid>
<category>ultramedia</category>
<pubDate>Fri, 14 Dec 2018 14:46:45 -0500</pubDate>
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<title>The Future of Typography</title>
<description><![CDATA[<p><strong>I was asked to speak</strong> at Adobe MAX once again this year, which gave me another opportunity to try and get people excited about some of the latest developments in font technology, and why I think they&#8217;ll prove to be significant. Sadly, of the two versions of this talk I gave at MAX, the less successful session was the one recorded. This one was held in a large hall subdivided into a number of rooms with curtains, and there's a <i>whole lot</i> of audio interference from the other rooms, which made it hard for me to concentrate when speaking, and also screwed up the recording quite a bit. Nevertheless, there are some good nuggets you might enjoy.</p>


<iframe width="480" height="270" src="https://www.youtube.com/embed/UN_YP48vm-c" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>]]></description>
<link>http://ultrasparky.org/archives/2018/10/the_future_of_t.html</link>
<guid>http://ultrasparky.org/archives/2018/10/the_future_of_t.html</guid>
<category>ultramedia</category>
<pubDate>Wed, 17 Oct 2018 13:06:44 -0500</pubDate>
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<title>Letraset: The DIY Typography Revolution</title>
<description><![CDATA[<img alt="LETRASET: The DIY Typography Revolution" src="http://ultrasparky.org/img/LETRASET_FRONT_COVER_2048x2048.jpg" width="480" />
<p><strong>Aaaargh!</strong> <a href="http://pinkmince.com"><i>Pink Mince</i></a> and some of the source material for the &#8220;<a href="http://www.pinkmince.com/2012/09/pink-mince-9.html">Punk Mince</a>&#8221; and &#8220;<a href="http://www.pinkmince.com/2016/05/pink-mince-12.html">The Stroke</a>&#8221; issues is featured in this <a href="https://www4.shu.ac.uk/sia/events/event-listing.html?event=279">incredible exhibition about Letraset</a> at the Sheffield Institute of Arts and I want to see it SO MUCH. The exhibition is connected to <i><a href="https://www.uniteditions.com/products/letraset-the-diy-typography-revolution">Letraset: The DIY Typography Revolution</a></i>, the fantastic book about Letraset and its history that was published this year, which included an interview with me, some photos of <i>Pink Mince</i>, and lots of photos of items form my collection of Letraset sheets, ephemera, and paraphernalia.</p>]]></description>
<link>http://ultrasparky.org/archives/2018/10/letraset_the_di.html</link>
<guid>http://ultrasparky.org/archives/2018/10/letraset_the_di.html</guid>
<category>ultrapink</category>
<pubDate>Fri, 12 Oct 2018 08:29:33 -0500</pubDate>
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<title>Hot Type at Type Drives Culture</title>
<description><![CDATA[<p><strong>The <a href="https://www.tdc.org" title="TDC">Type Directors Club</a></strong> held a one-day conference called <a href="https://www.typedrivesculture.org" title="Type Drives Culture 2018">Type Drives Culture</a>, to look at the various ways that typography influences and reflects the world around us. I was asked to discuss my <a href="http://ultrasparky.org/archives/2017/09/marginalized_ty_1.html">ongoing</a> <a href="http://ultrasparky.org/archives/2017/08/marginalized_ty.html">investigation</a> into the typographic landscape of gay porn publishing. In the talk, I refer a few times to <a href="https://en.wikipedia.org/wiki/Steven_Heller_(design_writer)">Steven Heller</a>'s excellent talk that preceded mine, "<a href="https://vimeo.com/272600372">Raw Typography: Rebel or Rebel</a>", which did a great job of discussing some related themes about underground publishing and the democratization of type.</p>

<iframe src="https://player.vimeo.com/video/272604246?color=ff0179&title=0&byline=0&portrait=0" width="480" height="270" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
]]></description>
<link>http://ultrasparky.org/archives/2018/05/hot_type_at_typ.html</link>
<guid>http://ultrasparky.org/archives/2018/05/hot_type_at_typ.html</guid>
<category>ultramedia</category>
<pubDate>Wed, 30 May 2018 11:26:07 -0500</pubDate>
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<title>Shortlist UAE</title>
<description><![CDATA[<p><strong>I recently got back from Dubai,</strong> where I'd been invited to speak at the <a href="https://ingcreatives.com/speakers/dan-rhatigan/">-ing Creative Festival</a>. Super fun, but that&#8217;s another story altogether. The PR team of the festival lined me up with <i><a href="http://shortlistdubai.com">Shortlist</a></i>&#8217;s local edition for a feature where they ask someone each week to reimagine their masthead, and then ask a few questions. Here&#8217;s my take on it, plus the interview that ran in the magazine the week that I was in town.</p>

<img src="http://ultrasparky.org/img/shortlist_masthead.jpg" width="480" />]]></description>
<link>http://ultrasparky.org/archives/2018/04/shortlist_uae.html</link>
<guid>http://ultrasparky.org/archives/2018/04/shortlist_uae.html</guid>
<category>ultrapress</category>
<pubDate>Sun, 22 Apr 2018 16:55:31 -0500</pubDate>
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<title>SVA TypeLab: Breaking the Rules</title>
<description><![CDATA[<p><strong>For a few years now,</strong> I've been one of the instructors of the <a href="http://typography.sva.edu">SVA TypeLab</a>, a month-long summer type-design course at the School of Visual Arts. It's always a great experience that keeps me on my toes and forces me to clarify how I think about type so I can properly coach designers learning more about it. Here's a quick promo for the course, taken from a longer interview that's part of a related online course called "<a href="https://www.kadenze.com/programs/the-complete-typographer">The Complete Typographer</a>".</p>

<iframe src="https://player.vimeo.com/video/258773561?color=ff0179&title=0&byline=0&portrait=0" width="480" height="270" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p><a href="https://vimeo.com/258773561">SVA TypeLab: Dan Rhatigan</a> from <a href="https://vimeo.com/user62838039">SVA Summer Residency Programs</a> on <a href="https://vimeo.com">Vimeo</a>.</p>
<p>SVA TypeLab faculty member Dan Rhatigan on the importance of breaking rules</p>]]></description>
<link>http://ultrasparky.org/archives/2018/03/sva_typelab_bre.html</link>
<guid>http://ultrasparky.org/archives/2018/03/sva_typelab_bre.html</guid>
<category>ultramedia</category>
<pubDate>Tue, 06 Mar 2018 11:41:46 -0500</pubDate>
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<title>ATypI Montreal interview with Amy Papaelias</title>
<description><![CDATA[<p><strong>While I was in Montreal</strong> last September to see friends and colleagues, talk about <a href="http://ultrasparky.org/archives/2017/09/marginalized_ty_1.html">gay porn typography</a>, and get a couple of <a href="http://ultrasparky.org/the-alphabet-man.html">new tattoos</a>, I was asked to have a quick chat:</p>

<iframe width="480" height="270" src="https://www.youtube.com/embed/j13Gm62msj8" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>]]></description>
<link>http://ultrasparky.org/archives/2018/01/atypi_montreal_.html</link>
<guid>http://ultrasparky.org/archives/2018/01/atypi_montreal_.html</guid>
<category>ultramedia</category>
<pubDate>Fri, 12 Jan 2018 11:02:46 -0500</pubDate>
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<title>And now for a change of pace</title>
<description><![CDATA[<p><strong>...after all those typography talks.</strong> I had a chat with the fellas from <a href="http://recon.com">Recon</a> this summer about <i><a href="http://pinkmince.com">Pink Mince</a></i> and fetish and stuff.</p>

<iframe width="480" height="270" src="https://www.youtube.com/embed/Z6Iw21rPhgg" frameborder="0" gesture="media" allow="encrypted-media" allowfullscreen></iframe>

<p>&#8220;When we visited NYC we met with Recon member spark, the creator of fetish zine, <I>Pink Mince</i>. In this video spark tells us about the creation of the zine, as well as his ethos regarding fetish.&#8221;</p>

<img alt="Sparky meets Recon" src="http://ultrasparky.org/cam/sparky_meets_recon.jpg" width="480" />]]></description>
<link>http://ultrasparky.org/archives/2017/12/and_now_for_a_c_1.html</link>
<guid>http://ultrasparky.org/archives/2017/12/and_now_for_a_c_1.html</guid>
<category>ultramedia</category>
<pubDate>Fri, 08 Dec 2017 02:58:11 -0500</pubDate>
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<title>Souped-up Font Formats</title>
<description><![CDATA[<p><strong>It may not come as a surprise</strong> that a lot of my job at this point is yapping about fonts. <a href="https://vimeo.com/243447882">This talk</a> took place on November 7, 2017 in the Koret Auditorium at the San Francisco Public Library as part of <a href="http://coopertype.org/west">Type@Cooper West</a>'s Letterform Lecture Series. This recording was made possible by a generous sponsorship from <a href="http://typekit.com">Adobe Typekit</a>.</p>

<iframe src="https://player.vimeo.com/video/243447882" width="480" height="270" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
]]></description>
<link>http://ultrasparky.org/archives/2017/11/souped-up_font_.html</link>
<guid>http://ultrasparky.org/archives/2017/11/souped-up_font_.html</guid>
<category>ultramedia</category>
<pubDate>Tue, 28 Nov 2017 14:01:46 -0500</pubDate>
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<title>Typography&#8217;s Alphabet Man!</title>
<description><![CDATA[<img alt="dan-rhatigan.png" src="http://ultrasparky.org/img/dan-rhatigan.png" width="480" />
<p><strong>I'm giving a talk next week</strong> at the <a href="https://2017.revolveconference.com">Revolve</a> conference in Charleston, SC, and they just published this <a href="https://2017.revolveconference.com/features/dan-rhatigan-typographys-alphabet-man/">fun profile piece</a> to promote it a bit:<p>

<blockquote><p><a href="https://2017.revolveconference.com/speaker/dan-rhatigan/">Dan Rhatigan</a> describes himself as a middle-aged nerd who <a href="https://www.instagram.com/p/BSL-MqGgwIx/" target="_blank" rel="noopener"> really likes type</a>; so much so, that he&#8217;s used his arms as a canvas to showcase the more than <a href="http://ultrasparky.org/the-alphabet-man.html" target="_blank" rel="noopener"> 30 letterforms</a> that mean something to him.  If you happen to see him wearing short sleeves, you&#8217;ll react in one of two ways. One, you&#8217;ll immediately try to figure out what message the letters and numbers convey, then become confused because there appears to be no rhyme or reason to the tattoos. On the other hand, if you&#8217;re into typography, you&#8217;ll immediately get it and want to start a conversation.</p>
<p>Professionally, Dan brings to the table over 25 years of extensive <a href="http://www.ultrasparky.org/work/experience.html" target="_blank" rel="noopener"> experience</a> in various industries as a typesetter, graphic designer, and typeface designer. He has spent time <a href="http://www.ultrasparky.org/work/curation/" target="_blank" rel="noopener"> curating exhibits</a>, <a href="http://lanyrd.com/profile/ultrasparky/sessions/" target="_blank" rel="noopener">speaking internationally</a>, and teaching graphic design, typography, typeface design, and branding at <a href="https://www.pratt.edu/" target="_blank" rel="noopener"> Pratt Institute</a>, <a href="https://www.ccny.cuny.edu/" target="_blank" rel="noopener">The City College of New York</a>, <a href="http://www.reading.ac.uk/typography/typ-homepage.aspx" target="_blank" rel="noopener">University of Reading</a>, and <a href="https://www.artez.nl/en/home" target="_blank" rel="noopener"> ArtEZ Institute of the Arts</a>.  He holds a BFA in graphic design from <a href="http://www.bu.edu/" target="_blank" rel="noopener"> Boston University</a>, and an MA in typeface design from the <a href="http://www.reading.ac.uk/" target="_blank" rel="noopener"> University of Reading</a> in the UK.</p>
<p>While studying in the UK, Dan got involved in a joint project between <a href="http://www.monotype.com/" target="_blank" rel="noopener"> Monotype</a> and the <a href="http://www.reading.ac.uk/" target="_blank" rel="noopener"> University of Reading</a>, researching and designing non-Latin typefaces. This project facilitated his entrance to the type-design world on a full-time basis; and later Dan worked at Monotype as their Type Director, with responsibility for their New York and London offices. Today, Dan lives in New York where he works with<a href="https://blog.typekit.com/" target="_blank" rel="noopener"> Adobe Typekit</a> as the Senior Manager of <a href="http://www.adobe.com/products/type.html" target="_blank" rel="noopener"> Adobe Type</a>, and serves on the board of the <a href="http://www.spd.org/" target="_blank" rel="noopener"> Society of Publication Designers</a>, and is the Director-At-Large on the Board of Directors of <a href="https://www.tdc.org/" target="_blank" rel="noopener"> The Type Directors Club</a>.</p>
<p>As a child, Dan dreamed of drawing comic books, and kept busy drawing the covers with big splashy logos. In elementary school, <a href="https://2017.revolveconference.com/speaker/dan-rhatigan/">Dan</a> together with a friend drew comic books and sold them at their lemonade stand.  But, it was in his teen years while working with <a href="https://en.wikipedia.org/wiki/Letraset" target="_blank" rel="noopener">Letraset</a> and a headline-setting machine for his high school newspaper that Dan realized he could manipulate the personality of the story he was headlining by changing the style of letters. This was when he first grasped that he could have a profession in type.</p>
<p>Dan began self-publishing <a href="http://pinkmince.com/" target="_blank" rel="noopener"> Pink Mince</a>  (a queer British zine) in 2006. This began as a side project to help him acclimatize to living in England, and relieve day-to-day stress.  Although published sporadically, Dan is really proud of the zine&#8217;s thirteen issues; the <a href="http://pinkmince.com/pink-mini/" target="_blank" rel="noopener"> Minis</a> and the related <a href="http://pinkmince.tumblr.com/" target="_blank" rel="noopener"> Tumblr moodboard</a>. Today, Pink Mince has become a labor of love, and a &#8216;catch all bucket&#8217; for the creative things Dan would like to do.  In fact, if money were no issue, he would parlay Pink Mince into a full magazine, because &#8216;it isn&#8217;t just a gay zine, it is a showcase for contemporary typeface design and vintage lettering that features pictures of dudes.&#8217;</p>
<p>Dan is the youngest of six children born to an Irish Catholic family in Staten Island, New York. He admits to being bookish and introverted (read awkward and shy), which seems contradictory to the nickname he picked up in his youth &#8211; Sparky, that has become an extension of who he is &#8211; <a href="http://www.ultrasparky.org/" target="_blank" rel="noopener">Ultrasparky</a>. When he&#8217;s not working or spending quality time with his partner, Dan enjoys hanging out with friends; indulges an <a href="https://www.instagram.com/p/BSclT2_ltbb/?taken-by=ultrasparky" target="_blank" rel="noopener"> indiscriminate sweet tooth</a>; listens to an<a href="http://ultrasparky.org/playlist.html" target="_blank" rel="noopener"> eclectic mix of music</a>, and is an accomplished <a href="https://www.instagram.com/p/BVhkLypFLyf/?taken-by=ultrasparky" target="_blank" rel="noopener"> photographer</a>.</p>
<p>In the final analysis, <a href="https://2017.revolveconference.com/speaker/dan-rhatigan/">Dan Rhatigan</a> has a healthy respect for the history of typography, is knowledgeable, articulate and displays immense <a href="https://vimeo.com/108118543" target="_blank" rel="noopener">curiosity</a> in his craft.  Although he has <a href="http://www.ultrasparky.org/work/typefaces/index.html" target="_blank" rel="noopener">collaborated</a> on, and has his name attached to various innovative font families, it remains his dream to conceive, nurture and present to the world a typeface family all his own. &#8230; Stay tuned!</p>
<p style="text-align: right;">By Claudia L. Phillips</p></blockquote>]]></description>
<link>http://ultrasparky.org/archives/2017/10/typographys_alp.html</link>
<guid>http://ultrasparky.org/archives/2017/10/typographys_alp.html</guid>
<category>ultrapress</category>
<pubDate>Tue, 17 Oct 2017 12:25:22 -0500</pubDate>
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<title>Marginalized Typography at ATypI</title>
<description><![CDATA[<p><strong>After a trial run</strong> of this subject at the <a href="http://ultrasparky.org/archives/2017/08/marginalized_ty.html">Kerning conference</a> this summer, I gave another presentation about the typography of vintage gay magazines, at <a href="https://www.atypi.org/conferences/montreal-2017/programme/activity?a=681">ATypI in Montreal</a> a couple of weeks ago.</p>

<iframe width="480" height="270" src="https://www.youtube.com/embed/cXJj_ItlAHw" frameborder="0" allowfullscreen></iframe>

<p>Missing from the clip is my opening joke, which went over well: &#8220;The last talk of the day before cocktails seems like a good time to talk about gay porn.&#8221;</p>]]></description>
<link>http://ultrasparky.org/archives/2017/09/marginalized_ty_1.html</link>
<guid>http://ultrasparky.org/archives/2017/09/marginalized_ty_1.html</guid>
<category>ultramedia</category>
<pubDate>Fri, 29 Sep 2017 15:55:36 -0500</pubDate>
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<title>Marginalized Typography</title>
<description><![CDATA[<iframe src="https://player.vimeo.com/video/228106546" width="480" height="270" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p><a href="https://vimeo.com/228106546">Kerning 2017, June 9 &#8212; Dan Rhatigan - Marginalized Typography</a> from <a href="https://vimeo.com/grusp">GrUSP</a> on <a href="https://vimeo.com">Vimeo</a>.</p>]]></description>
<link>http://ultrasparky.org/archives/2017/08/marginalized_ty.html</link>
<guid>http://ultrasparky.org/archives/2017/08/marginalized_ty.html</guid>
<category>ultramedia</category>
<pubDate>Tue, 08 Aug 2017 10:02:58 -0500</pubDate>
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<title>TYPO Labs: Variable Fonts Progress Report</title>
<description><![CDATA[<p><strong>Fastest upload ever!</strong> I just gave this talk earlier today at <a href="http://www.typotalks.com/labs/" target="_blank">TYPO Labs</a> in Berlin. I've barely slept for the last two days, so I'm surprised that I sound so lucid.</p>

<iframe width="480" height="270" src="https://www.youtube.com/embed/UOUWDGsT8DE" frameborder="0" allowfullscreen></iframe>

<blockquote><p>Since last September&#8217;s announcement of the new OpenType 1.8 spec, variable fonts have been moving from concepts and demos into practical solutions. This overview will summarize the progress made so far on new fonts, the environments that can support them, and what some designers have already learned to do with them.</p></blockquote>

<p><strong>Update:</strong> And here's a nice montage of scenes and impressions from the event:</p>
<iframe width="480" height="270" src="https://www.youtube.com/embed/rdoUClz3Nog" frameborder="0" allowfullscreen></iframe>]]></description>
<link>http://ultrasparky.org/archives/2017/04/typo_labs_varia.html</link>
<guid>http://ultrasparky.org/archives/2017/04/typo_labs_varia.html</guid>
<category>ultramedia</category>
<pubDate>Thu, 06 Apr 2017 12:16:08 -0500</pubDate>
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<title>Source Han Serif: An open source Pan-CJK typeface</title>
<description><![CDATA[<p><strong>When I started at Adobe</strong> last September, the Adobe Type team had been hard at work for quite some time on a major project: <a href="https://source.typekit.com/source-han-serif/" target="_blank">Source Han Serif</a>, a serif-style family supporting pan-CJK languages. This is a follow-up to Source Han Serif, but pushes the scope a little further than that project, particularly in that it turns out to have been the original story for Frank Grießhammer&#8217;s wonderful <a href="https://typekit.com/fonts/source-serif" target="_blank">Source Serif</a>, as well.</p>

<p>I didn&#8217;t do much for the project itself other than keep an eye on its progress while my better-qualified colleagues finished what they'd started, but thy were kind enough to let me talk about the work and how it fits in with Adobe Type&#8217;s overall mission, which IS my job to worry about.</p>

<iframe width="480" height="270" src="https://www.youtube.com/embed/yNfYdxgV1jA" frameborder="0" allowfullscreen></iframe>

]]></description>
<link>http://ultrasparky.org/archives/2017/04/source_han_seri.html</link>
<guid>http://ultrasparky.org/archives/2017/04/source_han_seri.html</guid>
<category>ultramedia</category>
<pubDate>Tue, 04 Apr 2017 11:23:08 -0500</pubDate>
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<title>Variable Fonts in Print</title>
<description><![CDATA[<strong>Just a quick</strong><a href="http://www.printmag.com/typography/variable-fonts-dan-rhatigan/"> interview feature in <i>Print</i></a> about some upcoming things in the type world:</p>

<blockquote>
<p><strong>Variable Fonts with Dan Rhatigan</strong></p>
<p>By: <a href="http://www.printmag.com/author/calliebudrick/" title="View all posts by Callie Budrick">Callie Budrick</a> | April 1, 2017</p>
<p>If you're working in the typography world, you may have heard the whisperings of collaboration between some of the biggest names in technology. Adobe, Apple, Google and Microsoft have been working together (with the help of independent type foundries and designers) to create something that's going to change the way we see type &#8212; literally. They're called variable fonts, and <a href="http://www.printmag.com/typography/524240/">Dan Rhatigan</a> took the time to tell us everything we needed to know about them.</p>
<p>"<a href="http://www.howdesign.com/featured/how-interactive-design-experts-corner-dan-rhatigan/">Variable fonts</a> are a way of taking many, many, many styles within a typeface family &#8212; from very lightweight to very bold weight, from wide to skinny &#8212; and packaging them all up into one small file," he explains. You're not just saving space, you're also getting access to <i>all</i> of the possible weights and sizes on the spectrum of a font. That includes more than the names you would choose from a font menu like <em>bold</em> or <i>light</i>. But how does it work?</p>
<p>Basically, "it's a more complicated and sophisticated version of a font file. But it's still just a font file and will behave on any operating system that can support it," says Rhatigan. Variable fonts are based in formulas like any other font file. "In terms of how it knows what it can do, that's where the applications will come in and be able to register, 'oh, these are all possibilities within one file,' rather than having to specify a different file to get a different style."</p></blockquote>

<img src="http://ultrasparky.org/img/peace-type.gif" width="480" />
<p>Example of how Variable Fonts, a developing font technology, can work. Source: <a href="http://letterror.com/dev/mathshapes/">Erik van Blokland</a></p>

<blockquote><p>He explained it to me like this: the same mechanism that allows a webpage to read flow when you zoom in and out in a browser window can manipulate a font's style when it gets built into the CSS. So if you take a phone or tablet, and you turn it from vertical to horizontal, "the same device detection that allows it to register that the device orientation is changing could allow the font file to switch to, say, a more condensed style for the vertical orientation, or a more expanded style for the horizontal."</p>
<p>Variable fonts are still in the early days of conception, but that isn't stopping people from experimenting and pushing the boundaries here and now. David Jonathan Ross from <a href="http://www.printmag.com/imprint/turnip-patch-meets-type-technology/">DJR Foundry</a> and the Dutch type foundry Underware have both been testing experiments. The Big Four have also been getting input on the technical side from designers and typographers around the world. Erik van Blokland from <a href="http://letterror.com/">LettError</a> has contributed a lot of the math that has made dynamic fonts more flexible. Friends from Monotype who helped develop TrueType GX in the 90s and Dalton Maag from Typekit have also been have helping make variable fonts the best they can be. "It's encouraging to me that people aren't holding their cards close to themselves, and that they're trying to engage in a dialog as we all come to understand what will be possible and what we can make possible for people who use these fonts."</p></blockquote>

<img src="http://ultrasparky.org/img/letterror.gif" width="480" />
<p>The header of LettError's website, demonstrating dynamic fonts.</p>

<blockquote><p>A few days before chatting with Dan Rhatigan, I had a <a href="http://www.printmag.com/interviews/paula-scher-design-technology">conversation with Paula Scher</a>. She made the comment about how she prefers when design leads the software, rather than the software leading the design. Is it possible that variable fonts could be a shortcoming by giving designers too many options to work with? "Variable fonts will be a very flexible tool. My hope is that...it will encourage designers to think very deeply about what they can do with that. I would hate to see people saying things like, 'Oh, I can have any weight,' and then begin using weights that don't make sense just because [they're available]," he says.</p>
<p>As for other possible drawbacks, "[it's] an added responsibility for type designers," says Rhatigan. Variable fonts will require type designers to be more methodical, since every possible weight will be available to developers. "You can't make a weight and then clean it up."</p>
<p>"Variable fonts are not the solution for all kinds of fonts. Not everyone will have to make [or use them]. They're a good solution for packaging up large font families that would otherwise come with a lot of different styles within them."</p>
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<link>http://ultrasparky.org/archives/2017/04/variable_fonts.html</link>
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<pubDate>Sat, 01 Apr 2017 15:01:40 -0500</pubDate>
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